29A – Venture Concept No. 2

29A – Venture Concept No. 2

Opportunity

·       What are the forces or changes in the environment creating this opportunity?

·       How is this market defined geographically and demographically?

·       How are customers currently satisfying this need?  And how loyal are they to whatever they use now? 

·       How big is this opportunity?

·       How long will the “window of opportunity” be open?

My name is Uri Goldenberg and I am a computer science student in the University of Florida. I have moved to Florida from Israel 9 months ago and the first thing that I have noticed about this state is its intense heat. During my first day in Florida there was a record high temperature of 90 degrees Fahrenheit. High heat has negative affect on the body far beyond mere perspiration. When temperature rises our body loses its effectiveness and begin to act sluggish and fatigued. The opportunity I have decided to address involves the suffering of people entering their car after it being parked in the sun for a long time. Because of the intense heat that is stored in cars parked in the hot sun, people who enter their cars have to endure high temperatures during the first part of their drive. The heat coupled with driving activity is very dangerous; people who drive in the while suffering from heat tend to be more angry and impatient hence more dangerous. In the world of today the only products that offer a reprieve from the intense heat stored in cars are products such as aluminum windshield accordions. Although people can use those type of devices, they are bulky and difficult to maneuver. Even though most cars worldwide tend to head up during summer time, most people don’t use aluminum windshield accordions. This information point to the fact that this market is unexploited and will continue to be until someone will come up with a simpler product. I propose a novel solution that is easy to install and doesn’t require constant handling.

Innovation

·       What is the solution

·       Detail

·       How will it make money?

My solution to this problem is a product comprised out of solar panel installed on the roof of the can and connected to a fan will will be placed inside the car. The sollar panel will draw power from the sun during the day and will activate the fan when the engine of the car is turned off. By creating a cool environment for the drivers who enter their parked cars on a hot day, the people who will enter the car will not only be less hot but only less aggravated and therefore safer drivers. The device will not be sold separately from the car but will serve as a future that could be added to new cars for a few more hundred dollars.

Venture Concept

·       What are the reasons to think customers would switch to this new product? How hard will it be to get them to switch?

·       Who are the competitors?  What are their possible weaknesses or vulnerabilities? 

·       What role does packaging, your price points, distribution, customer support, the customer experience or the business location play (if any) in defining your business concept?

·       How would you organize a “business” to support the ongoing production of your new product, service, or process? How many employees? What roles are in the venture? 

Todays society revolves about comfort and luxury, my product offers just that. Car drivers with a steady job spend a lot of their time in their car. Every year cars aspire to be more luxurious and more comfortable that the year before. In a world where my only competition is an archaic windshield accordions made out of aluminum the competition is very slim. People refuse to use aluminum windshield accordions due to the clumsy design which makes the product difficult to use. I whole suggest selling the product as an appendix to the new car to reduce problems during installation. The main business will involve telemarketing which will introduce the product to all the big car manufacturers companies.

My venture concept did not change from the previous one because none of the feedback I have received was a constructive one. Both feedback told be that my venture concept id great and that they wouldn’t make anything differently.