29A – Venture Concept No. 2
Opportunity
· What are the forces or changes in the
environment creating this opportunity?
· How is this market defined geographically and
demographically?
· How are customers currently satisfying this
need? And how loyal are they to whatever they use now?
· How big is this opportunity?
· How long will the “window of opportunity” be
open?
My name is Uri
Goldenberg and I am a computer science student in the University of Florida. I
have moved to Florida from Israel 9 months ago and the first thing that I have
noticed about this state is its intense heat. During my first day in Florida
there was a record high temperature of 90 degrees Fahrenheit. High heat has
negative affect on the body far beyond mere perspiration. When temperature
rises our body loses its effectiveness and begin to act sluggish and fatigued.
The opportunity I have decided to address involves the suffering of people
entering their car after it being parked in the sun for a long time. Because of
the intense heat that is stored in cars parked in the hot sun, people who enter
their cars have to endure high temperatures during the first part of their
drive. The heat coupled with driving activity is very dangerous; people who
drive in the while suffering from heat tend to be more angry and impatient
hence more dangerous. In the world of today the only products that offer a
reprieve from the intense heat stored in cars are products such as aluminum
windshield accordions. Although people can use those type of devices, they are
bulky and difficult to maneuver. Even though most cars worldwide tend to head
up during summer time, most people don’t use aluminum windshield accordions.
This information point to the fact that this market is unexploited and will
continue to be until someone will come up with a simpler product. I propose a
novel solution that is easy to install and doesn’t require constant handling.
Innovation
· What is the solution
· Detail
· How will it make money?
My solution to this
problem is a product comprised out of solar panel installed on the roof of the
can and connected to a fan will will be placed inside the car. The sollar panel
will draw power from the sun during the day and will activate the fan when the
engine of the car is turned off. By creating a cool environment for the drivers
who enter their parked cars on a hot day, the people who will enter the car
will not only be less hot but only less aggravated and therefore safer drivers.
The device will not be sold separately from the car but will serve as a future
that could be added to new cars for a few more hundred dollars.
Venture Concept
· What are the reasons to think customers would
switch to this new product? How hard will it be to get them to switch?
· Who are the competitors? What are
their possible weaknesses or vulnerabilities?
· What role does packaging, your price points,
distribution, customer support, the customer experience or the business
location play (if any) in defining your business concept?
· How would you organize a “business” to support
the ongoing production of your new product, service, or process? How many
employees? What roles are in the venture?
Todays society
revolves about comfort and luxury, my product offers just that. Car drivers
with a steady job spend a lot of their time in their car. Every year cars
aspire to be more luxurious and more comfortable that the year before. In a
world where my only competition is an archaic windshield accordions made out of
aluminum the competition is very slim. People refuse to use aluminum windshield
accordions due to the clumsy design which makes the product difficult to use. I
whole suggest selling the product as an appendix to the new car to reduce
problems during installation. The main business will involve telemarketing
which will introduce the product to all the big car manufacturers companies.
My venture concept did not change from the previous one
because none of the feedback I have received was a constructive one. Both feedback
told be that my venture concept id great and that they wouldn’t make anything differently.