4A – Forming An Opportunity Belief

4A – Forming An Opportunity Belief

I believe that car owners all around the world suffer from the unbearable heat when getting into a car parked in the sun all day. I want to solve the unmet need of having a car still be cool after being parked all day in the sun. Although this need is fairly new and has been in effect only as long as cars have, it effects anyone who drives or rides in a car. Currently the only solution is a car accordion sunshade.

After talking to a prototypical costumer, my girlfriend, she made it clear that this is a fairly consistent issue. She noticed this issue ever since she got in a car, especially living in Florida. Although she has had this need for years, she has never addressed it.

After this interview I realized that this problem is not well addressed yet should be with the amount of people it effects. Having a solution to this problem can change the lives of billions.

My second prototypical costumer, my boss, has also suffered from this problem all of his life, but was able to fix it by using a car accordion sunshade. He’s fairly unsatisfied with the sunshade solution because it is very bulky and time consuming to use.

After this interview I realized that even people who have attempted to solve this problem are still unsatisfied with the result.

My third a prototypical costumer, my roommate, doesn’t own a car, yet still suffers from this issue. As the passenger he states that entering a blazing hot car is almost not worth driving. Since he doesn’t own a car he has never been required to directly address this issue.

After this interview I realized that even people who don’t have cars are still affected by this unmet need.

I believe that adapting opportunities based on customer feedback is a critical trait any entrepreneur must possess in order to be successful. From this process I discovered that my specific opportunity effects a lot more people than I imagined.