15A – Figuring Out Buyer Behavior No. 2

Interview 1:

For my first interview, I interviewed my grandpa. He stated that he thought his solution to the heat that is emitted from his car is a sun shade, but it was too complicated for him to handle and at his age maybe even dangerous. The findings from the interview were that a simpler more “age friendly” solution was required. My grandfather had picked a large accordion sun shade as his alternative, but found it bulky and heavy to handle at his age. It was tough for him to constantly open and reclose his shade every time he parked his car, even for a short while. After a few uses, he decided he could not handle the sunshade daily anymore. From this interview, I concluded that there is a large need for a better and, easier solution, especially for an older crowd, and my solution seems to be the most convenient. My grandpa also said he would be more comfortable purchasing anything in person in order to make sure the product he is buying is reliable. This interview illustrates the need for a more easy to handle product for an older community of people who need both convenience and effectiveness.

Interview 2:

For my second interview, I talked to my friend, a graduate student at the University of Florida. He stated that even though he needed a solution, he would most likely not be able to afford one. He told me he was worried that any solutions would either be too expensive or too cumbersome He never bought an alternative because he didn’t find spending the money to be necessary, even though a hot car was something he deals with often. My friend told me that if he was to purchase something, he would most likely buy it online and he would look for something less bulky than an accordion car shade. This showed me that if my product is not too expensive, many people would opt to purchase it instead of the cumbersome car shade. This interview illustrates the need for a more affordable yet still effective was to cool a hot car down.

Interview 3:

The last person I interviewed was my girlfriend’s brother, a high school student just finishing up 11^th grade. He just got his car and said that a sunshade would look too bulky and ugly to put up. He said he would be willing to purchase a product online that does the same job as the sunshade as long as it wasn’t visibly bulky. As of now, he had no alternative ideas but he’s willing to investigate some more convenient products. I think if my product was on the market, he would be a perspective buyer. As long as the purchase doesn’t make him seem “unpopular”, he would be willing to buy it for the right price. This interview illustrates the need for a